QUESTIONS TO ASK A POTENTIAL AGENT
Are you a NHLPA certified agent?
(If not, think twice about building a relationship with someone who can’t negotiate a NHL contract for you)
What are your fees? Are they negotiable? How and when will you bill me?
(*Standard Fees: 3% Salary, 5% Bonus, 5-15% Endorsements)
How many players do you represent? How can you help make sure my needs are met along with your other clients?
How will you prepare me for the draft? How will you get me on teams’ radars if I’m not drafted?
With regards to training, who pays for that and when? Do you have a facility?
Have you or your agency ever been disbarred or suspended?
Do you have a competent financial service or tax advisor? Do you receive a referral fee from them?
(You only have so many years to make money playing hockey, think twice about who you give it to)
How can you prepare me for life after hockey?
*Fee percentages vary from client to client and depend on the duration and amount of the contract and or bonus
WHAT TO LOOK FOR IN AN AGENT
Does your agent tell you what you need to hear, or what you want to hear?
What kind of reputation does your agent have in the industry?
Is your agent easy to contact? Do they get back to you in a reasonable timeframe?
Do You Matter
Does your agent make an effort to see you play? Do you feel they genuinely care about you and your hockey career?
Does your agent keep you updated on contract negotiations and current situations, or do they only contact you during contract time?